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HTML is good for debugging, but is unsuitable for application use.
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To see the non HTML representation of the XML format, set format=xml.
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<?xml version="1.0"?>
<api>
  <query-continue>
    <links plcontinue="1|0|EU_consultation_on_net_neutrality" />
  </query-continue>
  <query>
    <pages>
      <page pageid="1" ns="0" title="Main Page">
        <links>
          <pl ns="0" title="&quot;New parties&quot; taskforce" />
          <pl ns="0" title="ACTA Taskforce" />
          <pl ns="0" title="Action Plan 2012" />
          <pl ns="0" title="Become an Individual Member of PPI" />
          <pl ns="0" title="Building the principles of PPI" />
          <pl ns="0" title="Censor taskforce" />
          <pl ns="0" title="Conference taskforce" />
          <pl ns="0" title="Conferences" />
          <pl ns="0" title="Contact PPI" />
          <pl ns="0" title="Decisons of GA" />
        </links>
      </page>
    </pages>
  </query>
</api>